We could not do a ground-up redesign, but a cosmetic change was needed.  We changed the shape of the chassis from a very standard shape to a new an iconic shape that reduced the profile size.  This is in the effort to make the table less intimidating in an exam room.  We also use our expertise on color, and how color affects people to reduce the size of the table even further.   We blacked out the inner guts, so the would become invisible to the patient, and we also blacked out the center column that raises and lowers the table.  With these two changes, the table takes on a whole different look and seems much smaller in size.  The other important change was to the seat.  We create a new seamless smooth, wider, and more luxurious seat for the comfort of the patient.  All of these improvements made the able almost seem like it levitates off the floor, and focus’ attention to the comfortable seat.  Positive changes like this have found to make a positive difference in the Dr. / Patient experience.

This chair and the others we redesigned have been widely praised and has helped UMF increase market share.